Existing companies might have more money, but they can’t rapidly retool themselves to tackle new opportunities, a concept Clayton Christensen famously introduced in his book The Innovator’s Dilemma (read it!). Startups have an advantage in these shifts. With even smaller chips came smartphones, and with them, the explosion of the app industry. And as consumers started buying them for use at home, another new segment emerged: personal software. Desktop computing created a new market for business software. Corporate computing once required large mainframe computers so big they had to be housed in their own rooms. Without all three syncing up, your idea has little chance of success.įundamental architecture shifts create giant opportunities.
TECHNOLOGY: Is the tech available to make this idea happen?ĮCONOMICS: Can it be produced and distributed at a price that customers will pay? But if that’s the case, you might ask: How come no one else has successfully translated this genius idea into a business? Three Factors That Lead To Product SuccessĪccording to Marc, it’s because three things must come together before an idea’s time has come: More likely, you haven’t done your homework and researched your idea’s lineage. If you think you’ve magically unearthed one, Marc will tell you you’re probably wrong. Marc Andreessen is convinced there aren’t any truly new ideas. The following is an except from his book that Jordan Thibodeau has asked Fred to share with us. Organized by topic in roughly the order that leaders will encounter them as they scale their businesses, this book is the ultimate guide to taking a company all the way from founding to IPO-and beyond.
#Frederic kerrest how to#
In Zero to IPO, he has collected a trove of nitty-gritty tips for each stage of a company’s growth and assembled them into a clear blueprint for how to build a business.
#Frederic kerrest software#
Fred cofounded Okta, a publicly traded software company now valued at over $40 billion. The following is an excerpt from Frederic Kerrest’s newest book Zero to IPO: Over $1 Trillion of Actionable Advice from the World’s Most Successful Entrepreneurs.
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